The "50 Words Brainstorm"

The exercise that gets you out of your head and encourages you to come up with bad (even really bad) ideas in order to unlock the good ones.  

The Metaphor Machine

This is one of my best inventions of all time! Being able to come up with a clever metaphor is a serious skill, and this worksheet shows you how it's done!  

The 3-Step Name Your Shit Process

How to use the brainstorm and metaphors you came up with to uncover brilliant name ideas you never would have considered before. Need a tagline, too? These are my formulas for highly effective taglines (they shouldn't be an afterthought!)